EN
Unpacking the surging demand in the market:
Toy clay has long been a favorite toy of children, but in recent years its popularity has reached new heights. There are more and more parents looking for toys that encourage open-ended play and creativity, and toy clay is perfectly suited for that. A favorite among children all over the world because of its tactile quality and its ability to be molded into any shape imaginable. As a consequence, the current demand for toy clay has more than doubled and toy stores are struggling to keep their shelves stocked.
Eco-friendly and cool, too?
Not to be outdone by increasing competition from play dough, toy clay manufacturers stepped up their game. Now many companies are making eco-friendly versions of toys from natural materials, so parents no longer have to feel guilty about what their kids are playing with. Furthermore, it is no longer just toy clay that is on offer as there is now a whole world of colors, textures and sizes to suit any child who wants to create something special. There is so much power in glitter clay or glow-in-the-dark clay.
What to look for in the next few years:
The toy clay industry, in the meantime, is shining in the future, as further growth is anticipated over the next years. The more parents continue to look for creative ways for their children to play and have fun, the toy clay market is only going to get bigger. Furthermore, with technological progress like 3D printing, there is endless possibilities for toy clay design, leading to much more intricate and detailed work. With all that said, it is clear that there is no end in sight for the toy clay industry, at least not yet.
How 3-D printing and other innovations are fueling growth:
For decades, toy clay has been a hit in Western markets, and yesterday it was seen making its presence felt in emerging markets across the globe. As increasing numbers of parents opt for toys that encourage creativity and imagination in their kids, countries such as China, India and Brazil are reporting an uptick in the popularity of toy clay. With this proliferation of the toy clay market around the world, manufacturers, as well as retailers, are finding a great demand for and supply of toy clay, which means children will have the perfect play-time partner for the foreseeable future.]
So there you have, the clay super light industry is growing at an incredible pace, it is fueled by the increasing need for creative and greener toys. Thanks to technological innovations and a push into emerging economies, the future of toy clay is rosier than ever. Hello Good is glad to be a part of this growing market and we pledge to continue developing new and exciting toy clay products for the enjoyment of children everywhere!